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Long Tail (دنباله کشیده)
The Long Tail
Many discussions of the role of social media in reaching niche audiences mention the theory of the Long Tail.
The Long Tail's relevance to the online environment was suggested by Chris Anderson in an October 2004 Wired magazine article and described in more detail in his book The Long Tail: Why the Future of Business Is Selling Less of More.
The Long Tail idea has gained popularity in the online environment as describing the strategy of selling small volumes of hard-to-find items to many customers instead of selling large volumes of a relatively small group of popular items.
―non-hit items‖ is called the Long Tail.
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